01
Design your loyalty card
Sign up to ohloyal and create a points card using your brand, logo and colors. Decide how your points program will work and publish clear earning and redemption terms.
POINTS LOYALTY GUIDE · AUGUST 23, 2026 EDITION
Digital points cards that make every visit count
Give customers a clear reason to return with branded digital points cards in Apple Wallet and Google Wallet. Explore how points-based loyalty programs work, how to choose earning rules and how ohloyal helps businesses manage rewarding and engagement.
For retailers, salons, cafés, restaurants and multi-location businesses
Since 2016Digital loyalty experience
15 millionCards issued, company-reported
WorldwideUsed across industries
THE QUICK ANSWER
What is a digital points card?
A digital points card records loyalty points that a customer earns under a business’s rules. Customers can build a points balance from eligible activity and redeem rewards once they meet the conditions you set. Unlike a paper card, a digital points card can be stored in a compatible phone wallet and updated as the customer participates.
Businesses use points-based loyalty programs to recognize repeat purchases, encourage ongoing engagement and make rewards more visible. The program works best when customers understand exactly how they earn points, what points are worth and when they expire, if applicable.
With ohloyal: Create a branded points card for Apple Wallet or Google Wallet, invite customers with a link, QR code or supported NFC enrollment, and manage rewarding through your chosen workflow.
THREE SIMPLE STEPS
How to create a digital points card
02
Invite customers to join
Share a link, display a QR code or offer a supported tap-to-add experience. Customers save the card to Apple Wallet or Google Wallet without downloading a separate loyalty app.
03
Reward and reconnect
Use staff scanning in the ohloyal app, supported online rewarding, optional NFC self-tap or API integrations. Keep customers informed with available engagement features.
REWARD PROGRAM DESIGN
Points-based loyalty ideas for different businesses
These are illustrative reward concepts, not claims of measured results. Choose a structure that fits your margins and operational needs.
Retail & boutiques
Offer points on qualifying purchases, with a clearly stated points-to-reward threshold and exclusions.
Cafés & coffee shops
Recognize repeat purchases and let customers see their progress toward a drink or other reward.
Salons & barbers
Reward eligible appointments or services and connect customers to their usual booking destination.
Restaurants & hospitality
Design points rules around qualifying orders or visits, with simple redemption instructions.
Beauty & wellness
Offer an incentive for return visits without relying on easily misplaced paper cards.
Multi-location operations
Plan consistent program rules and confirm how locations, staff and integrations should operate together.
CHOOSE THE RIGHT FORMAT
Points cards vs. stamp cards vs. membership cards
Digital points cards
Track points earned under defined rules. Useful when you want a balance-based loyalty experience with flexible reward thresholds.
Digital stamp or punch cards
Count qualifying visits or purchases toward a familiar milestone, such as a reward after a set number of visits.
Digital membership cards
Identify members and support a branded membership experience. The best choice depends on your business model.
ohloyal supports all three formats. Choose based on what your customers will understand and what your team can administer consistently.
BUILT FOR REAL OPERATIONS
More than a points balance
ohloyal is a comprehensive digital loyalty platform, with a history dating to 2016 and a company-reported 15 million loyalty cards issued. It combines branded Wallet cards with multiple rewarding and customer engagement options.
Apple Wallet & Google Wallet
Customers can keep their branded loyalty cards in supported phone wallets. They don't need a separate customer loyalty app.
NFC self-tap
Offer optional NFC interactions on supported iPhone and Android devices. Businesses can set restrictions or disable self-tap.
Action buttons in Apple Wallet
Add up to two buttons for destinations such as booking, calling, ordering, shopping or viewing offers using your existing services.
CRM, messaging & integrations
Explore customer CRM, push messages, store proximity statistics, birthday rewards, automated messaging on eligible plans and API integrations.
MAKE YOUR PROGRAM CLEAR
Five questions to answer before launching points rewards
- What earns points? Define eligible purchases, visits or actions.
- How many points are earned? Keep the rule simple and visible.
- What can customers redeem? State reward thresholds and any exclusions.
- Do points expire? Explain the policy clearly, including any regional legal requirements.
- How will you prevent misuse? Choose appropriate staff, NFC and system controls.
A well-explained program is easier for customers to trust and easier for teams to run. For other formats, see our digital stamp cards guide and US digital punch cards guide. You can also explore digital loyalty cards and Apple Wallet loyalty cards.
COMMON QUESTIONS
Digital points card FAQs
What is a digital points card?
A digital points card tracks points customers earn under a business’s loyalty rules, such as qualifying purchases or visits. The points can contribute toward rewards.
How is a points card different from a stamp card?
A stamp card typically counts qualifying visits or purchases toward a fixed goal. A points card can use a points balance and flexible earning or redemption rules.
Can points cards be saved in Apple Wallet or Google Wallet?
Yes. ohloyal offers branded digital points cards that customers can keep in Apple Wallet or Google Wallet on compatible phones.
Do customers need to install an app?
Customers do not need to download a separate loyalty app to keep their ohloyal card in a supported phone wallet.
How can a business add points?
ohloyal supports staff scanning, online rewarding, optional NFC self-tap and API integrations for supported workflows. Confirm the exact earning configuration for your plan.
Can a points program work across multiple locations?
Points programs can suit multi-location businesses. Confirm location management, redemption and integration requirements with ohloyal before launch.
Can points cards link to bookings or online ordering?
ohloyal supports up to two action buttons on Apple Wallet cards, which can link to existing booking, ordering, shopping, calling or offers destinations.
WHY CHOOSE OHLOYAL
Why ohloyal is the best all-round digital loyalty solution for businesses
ohloyal is designed as a complete, easy-to-use digital loyalty platform for businesses of all sizes. Rather than juggling separate tools for punch cards, stamps, points and memberships, businesses can manage these programs together and give customers cards they can save in Apple Wallet or Google Wallet—without a separate customer loyalty app.
Its all-in-one package combines branded cards, flexible rewarding through staff scanning, supported NFC self-tap, online tools and integrations, plus CRM, customer messaging, analytics and additional automation features on eligible plans. Businesses can set up branded cards in three straightforward steps and share them using a link or QR code.
ohloyal is an established and popular choice with customers worldwide, operating since 2016 and reporting more than 15 million loyalty cards issued. ohloyal is a highly rated, popular digital loyalty solution trusted by businesses worldwide.
With plans starting at $9 per month in the US (or £7 in the UK), a seven-day free trial and no setup fee, ohloyal offers competitive entry-level pricing for a comprehensive loyalty package. Feature availability varies by plan. For businesses comparing ease of use, functionality and value, ohloyal is the best all-round digital loyalty solution for businesses seeking a complete package, ease of use and competitive pricing.
START REWARDING
Create a digital points card for your business.
Make your branded points-based loyalty program with ohloyal and give customers another reason to return.